IOT (Internet of things) is revolutionizing our lives. As per Gartner report by 2025 IOT market will expand a 58-billion-dollar opportunity. It is affecting all parts of our life. In our pandemic era we found more use of IOT device to maintain social distancing.
IOT is also one of the main disruptive technologies in our businesses. It is affecting all business domain including healthcare, retail, automotive, security.
There are wide range of IOT benefits in business.
- Enhanced productivity
- Better customer experience
- Cost-effectiveness
CRM system is keeping all your customer relationship like data, notes, metrics and more – in one place. CRM is helping small business to take off all burden from the IT management team by automating the business process. It is also helping employee to keep the focus on the critical business areas.
API is helping to integrate these two unrelated systems. APIs are enabling this system to optimize process and streamline whole business process. API is the main communication channel to build robust process and keeping real time update to these systems. APIs are allowing to build context-based application with IOT and CRM to interact with the physical world.
Now here are few areas where IOT is helping CRM system with help of APIs to optimize business process.
- Optimize customer service – Before your customer finds any error in your service/product you proactively acting on error and fixing those error. This will help to build relationship with customer.
- Increase sales – With help of IOT and CRM system you are finding untouched opportunity and using those opportunity to increase your sale.
- Personalize customer experience – You are analyzing data provided by IOT and CRM system and building user based predictive model to enable personalize experience to user.
- Customer retention – CRM provide customer data and relationship. IOT data providing customer behavior. This will help any business to personalize and target marketing for their customer.
- Omnichannel instore experience – IOT and CRM is helping business to enable 360 omnichannel customer experience. This process will help and suggest the products which the customer might purchase.
APIs integration with IOT and CRM helping business to enable higher degree of personalization, target marketing, optimize price model, higher revenue and enhance customer satisfaction.
Rajnish Kumar is CTO of Vanrish Technology with Over 25 years experience in different industries and technology. He is very passionate about innovation and latest technology like APIs, IOT (Internet Of Things), Artificial Intelligence (AI) ecosystem and Cybersecurity. He present his idea in different platforms and help customer to their digital transformation journey.