Month: March 2023

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Why Airlines Need Digital Transformation

When the Wright brothers flew their first plane they never imagined that after 100 years this industry will be one of the biggest and most complex. Initially Airlines were a part of luxury transportation but nowadays it is a necessity for most. Every day thousands of airplanes are flying and millions of passengers are reaching their destination.

To streamline the whole process, all departments of airlines should work synchronously and efficiently. There are a lot of variables involved to execute one task efficiently with a very little margin for error. The airline industry is the best example of machines and humans working together in harmony, which allows tasks to be completed quickly and accurately without any errors. The Airline’s biggest challenge is finding ways to reduce costs while still providing quality service.

Airline industries need to put forward the best process in place in order to remain competitive and profitable. All processes, including, operational structure, route network, fleet size, and pricing strategy need to be digitized and transparent to compete against their competitors and continue to be cost-effective.

Successful Adoption of Digital Transformation is the key to success to Airlines business.

Digital transformation allows Airlines to enable data efficiently and securely. It also helps in reducing the cost of operation and increases the efficiency.

Here are few area where Digital Transformation is helping Airlines to work efficiently and cost-effective .

Market & Partner Data – The Covid pandemic was a big disruption for the Airline market. Tracking and monitoring real-time Covid data after the pandemic is very important in managing your operation efficiently. Airlines work with their partner to get Market Data, Events, Weather, Traveler In-Flux, Reviews, and External Traveler Information for their operation. Integration with partner data is very important to get contextual insights for airlines.

Travel  Data – To run the airline industry efficiently their passenger System of Record needs to integrate efficiently. Those system are not limited to  Passenger service system (PSS),Computer reservation system ( CRS), Global distribution system (GDS), Enterprise Resource Planning (ERP), Traveler Profile, Fare, Schedule, Availability, Preferences, Assets, and Distribution with Offers & Orders (NDC).

Intent & Sentiment Data – Social Media Platform is one of the invaluable tools for airlines to stay ahead of their competitors. By leveraging Sentiment & Intent Behavior analysis on social media platforms, airlines can better understand passenger preferences and tailor services accordingly. This helps the Airlines build customer loyalty and increase profits over time.

Customer & Services Data – Managing historical customer and service data help airlines to get their customer sentiment and preference. These data includes Demographic and Identity Data, Profile, Cases Contact Center History, and Service Interactions data. This data helps airlines to understand passenger preference and provide better service. 

Marketing & Loyalty – Digital Transformation combining predictive analytics and human-centric design to create a more personalized experience to drive growth in loyalty, satisfaction and incremental revenue. It also helps in marketing to track Campaign Metrics, Digital Footprint, Experiential Targeting, Audience Segmentation, Digital Marketplace. 

Devices & Location Data – Airlines operation depends on IoT Sensor Data, Telemetry, Mobile, Voice, Geolocation, Location-Based data. This Intelligence based data is revolutionizing procurement through real time decision making. Allow the operational team to know the exact location of goods at any given time.

These are the big impact of digital transformation in airlines industries

  • Quicker time to market
  • Smooth Transitioning
  • Enhanced Business Agility
  • Reduce cost
  • Innovate and drive operational excellence   
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Security for Critical Data

When organization is migrating to digital transformation, data security is a big concern. Digital transformation impacts every aspect of business operation and execution. The volume of data that any organization creates, manipulates, and stores digitally is growing, and that drives a greater need for data governance. Large volume of data security is the biggest challenge for any organization for their entire data lifecycle. 

Data security is a process to protect sensitive data from unauthorized access, corruption, or theft  during the entire data lifecycle.

Here are a few steps to mitigate data risk and implement data security.

  • Event Monitoring
  • Data Detection
  • Data Encryption
  • Data Audit Trail

Event Monitoring – This activity includes Prevention, mitigation, and monitoring threats to sensitive data.

  • Monitor user activity – Know who is accessing data from where with real-time event streaming and min 3-6 months of event history.
  • Prevent and mitigate threats – Define and  build Transaction Security policies using declarative conditions or code to prevent and mitigate threats.
  • Drive adoption and performance – Analyze user behavior to enable security training for organization and find security bottlenecks to improve user experience.
  • Event Log Files – Create event log file for rich visibility into your org for security, adoption and performance purposes

Data Detection –  Find and classify the sensitive data quickly and mitigate data risk. 

  • Monitor Data Classification Coverage – Determine which data in your organization have been categorized versus uncategorized. High sensitive data needs to be secure properly. Label data appropriately to manage data security.

Data Encryption – Encrypt sensitive data at rest while preserving business functionality.

  • Encrypt data and maintain functionality – Protect data and attachments while data search, lookups, transportation and storage.
  • Key Management – Data encryption key management is very important to secure organization data. It includes control and authorization of data encryption keys.
  • Policy Management – Data policy management is defining and managing rules or procedures for accessing data. It allows individuals to follow certain processes to access data during storing or transit.. 

Data Audit Trail – It allows strengthening data integrity for an extended period. This strengthening data integrity process enables compliance and gains insights.

  • Data History – Store data as long as you can use this historical data for audit Trail or delete if you do not need this data.
  • Data retention policy – Data retention policy defines what data or how long this historical data needs to be stored for audit. Based on sensitivity of data you can archive from 3-6 months or more.
  • Insight of data – Create insight and dashboard for data audit transparency. It allows any organization to track any compliance or data security issue.